"Give it some time" is what friends, family, sports media, and the Jaguars PR folks told me about the abominable new logo:
 |
| No thanks. Go back to the bag of Cheetos you came from. |
Well, it's been a week, and I still can't look at the new Jaguars logo without feeling ashamed, confused, and momentarily queasy. There's so much to not like about this ugly slab of clipart, but for starters, the new logo looks thin and emaciated, like the anorexic Hollywood skank version (a tribute to the Jags-to-LA rumors, perhaps?) of the old logo. What does that say about the team? That they're starving themselves of wins? That they want to send the same message that Gabbert's goldie locks sent back in 2011? I could speculate all day, but if you're going to chance a football logo that has stood for nearly twenty years, make it sleeker or meatier or angrier. Don't give us something that belongs on a bag of Cheetos, or worse, a WNBA uniform.
The Jags should've considered previous logo switches that rocked, like Tampa's. The original Bucs logo looked like a 70s pornstar with a lifetime tan salon membership, but in the late 90s Tampa swapped it for a shredded pirate flag with a skull and crossing cutlasses. The message: this is a football team, and we're gonna look like one. If only the Jags held that same mentality before hiring Disney artists to ink their new symbol.
I'm getting really picky here, but the spots on the new logo aren't even Jaguar spots. Look it up if you don't believe me, but the defining marks of a Jaguars follow a square-or-circular pattern--they are not simply dots or splotches. What we have here with the new logo are indistinct spots, and this logo could work for the Los Angeles Leopards or the California Cheetahs if things come to that.
And that's what bothers me the most about this new logo: It's another strike on the ever-growing list of mistakes that the Jags seem to make in preparation for relocation. And get this--it's been a week since the logo was introduced, and it's not even the most recent blunder by the boys in blue-green. Earlier this week Jags GM David Caldwell said he would be giving Blaine Gabbert one more chance to compete for the starting job. Unless he's competing with Ryan Leaf, it shouldn't be much of a competition, but for whatever reason the Jags front office can't get enough of Blaine Gabbert. Despite his 4-20 record as a starter, the front office does nothing but put faith in this guy like a todder with Santa Claus.The entire sports world from ESPN experts to casual fans knows that Gabbert is a total bum, yet the Jags are more than happy to let him toss one-yard passes for another year?
Make it stop.
Just let Chad Henne make the 2013 season interesting until we take a QB with our first round pick in 2014.
No comments:
Post a Comment